Announcing The Dieline Awards 2017 Winners: The Finest in Packaging Design

1-01.jpg

This is the pinnacle of packaging design. 

As the most prestigious and competitive awards program of its kind, The Dieline Awards exists as a way to celebrate innovation and honor excellence in packaging design. An esteemed jury of structural packaging, design, branding, and consumer product experts examine each submission with regards to four key elements: Creativity, Marketability, Innovation, and Execution. Of the hundreds of applicants that applied to the competition this year, only a select few in every category join the ranks as the finest in packaging design.

“Packaging design is not merely another element of creating a product. It plays a vital role in shaping the way consumers view, interact with, and select what they purchase—and what they decide to leave on the shelf or in a virtual cart. Inventive packaging design can transform interesting products into must-buy items, packs that you throw out into cherished pieces of memorabilia, or quick-fix solutions into things that solve problems completely. The winners of this year’s The Dieline Awards embody this, emphasizing how significantly packaging design influences our daily lives.”

- Andrew Gibbs, Founder of The Dieline

We were overwhelmed by the amount of inventive, surprising, and problem-solving designs entrants submitted this year, but only a select few have officially joined the ranks as the finest in packaging design. This year we recognized 59 winners across 24 categories who were awarded a 1st, 2nd, or 3rd place award. We invite you to explore the exceptional winners and dominant trends of The Dieline Awards 2017 and witness them firsthand.


Best of Show

Hinoki

NINE

2017_Winners_Template-55.jpg

The Dieline Awards Best of Show recognizes the highest rated project in the entire competition. This is a design that impressed our judges immensely in each of the four key elements: Creativity, Marketability, Innovation, and Execution. The 2017 Best of Show award goes to Hinoki by NINE. This conceptual range of travel-size organic skincare products is made out of biodegradable paper and crafted for the premium cosmetics market.

Case Study

 

Editor's Choice

America Beer (Budweiser)

jones knowles ritchie

The Dieline Awards Editor’s Choice goes to a design that is handpicked by The Dieline’s Founder, Andrew Gibbs, for its outstanding mission and execution. This year’s Editor’s Choice award goes to America Beer by Jones Knowles Ritchie. Jones Knowles Ritchie took this iconic American brand and told the story of its heritage with precise details and design elements.

Case Study

 

Studio of the Year

Jones Knowles Ritchie

The Dieline Awards recognizes one studio for its collective work and contribution to consumer package design over the past year. The award goes to a studio, agency, or in-house team that receives the most overall wins across all categories in The Dieline Awards 2017 competition. This year’s winner is Jones Knowles Ritchie who received one 3rd place, one 2nd place, and two 1st place awards, as well as Editor’s Choice.

Case Study

 

Sustainable Packaging Award

Waterdrop

PaperFoam

The Austrian water company KVELL designed and developed the brand Waterdrop™, the world’s first microdrink. A microdrink is a compressed cube which adds delicious flavours and vitamins to water.

Case Study

 

Nielsen Design Impact Award

Lean Cusine

Pearlfisher, Nestle

The Dieline Awards has always aimed to highlight the value of effective package design, and we couldn't be more excited about our partnership with Nielsen for the Nielsen Design Impact Award. This partnership provides us with real world product sales data of a redesigned package, and actual consumer shopper preferences, demonstrating and proving the powerful and transformative role of packaging design. 

 

This award identifies the most impactful redesigns over the last two years. And let’s be clear—these aren’t just pretty packs. They’re absolutely crushing it in market, too. Brands and design agencies submitted their redesigns for consideration. 

This year's Nielsen Impact award winner went to Lean Cusine, designed by Pearlfisher and parent company, Nestle.

Case Study

 

Neenah Paper Award

Break the Mold Limited Edition Chocolates

The Dieline Awards has been presented by Neenah Packaging for three years, and the third year that we have collaborated for a special award. This year, in partnership with Neenah, we are recognizing the Best Use of Paper in a packaging project. This year’s award, handpicked by the Creative Director of Neenah, goes to Break the Mold Limited Edition Chocolates by Jess Glebe Design.

Case Study

 

Fresh Food

First Place: Poach Pear Charcuterie

Dessein

Poach Pear is an artisan producer of hand-made charcuteries created in small batches to ensure premium quality produce. Revitalizing their shelf presence with refreshed packaging reiterating the quality of the Poach Pear brand called for a unique packaging solution.

Case Study

 

Fresh Food

Second Place: The Domino Effect

Jones Knowles Ritchie

Over the years, Domino’s packaging had become overloaded with generic messaging that had little impact with consumers. Our task was to make Domino’s the definitive article once more by redesigning its delivery boxes in the UK.

Case Study

 

Fresh Food

Third Place: Juicero

Fuseproject

Juicero is a home cold-press juicing system, with packs full of farm-fresh produce that arrive weekly to your home. While the juicer itself is a minimal, discreet and elegant machine, the Juicero packs are full of life and energy.

Case Study

 

Prepared Foods

First Place: Hippeas: Give Peas a Chance

Jones Knowles Ritchie

These organic chickpea puffs are on a mission to shake things up, changing things for the better, one puff at a time. Hippeas was built from the ground up – packs, personality, purpose and all – capturing the spirit of an era and making it relevant for today’s modern hippies.

Case Study

 

Prepared Foods

Second Place: Macareux Pasta

Luminous Design Group

A packaging series for high-value nutritional pasta. The Atlantic puffins, also called Macareux [makarø], helped us naming and creating the logo, by highlighting the delicate but also multifaceted product’s nature.

Case Study

 

Prepared Foods

Third Place: Melima

Nowhere Studio / Marinos Kolokotsas

Milelia, a distinguished Greek brand of traditional, handmade delicacies. changed ownership in 2016. The new management decided to pursue a drastic shift: keep the same amazing recipes and production values that have earned the brand’s reputation but change everything else.

Case Study

 

Dairy, Spices, Oils, Sauces, & Condiments

First Place: Moo Yogurt

mousegraphics

The "MOO" logo was designed after a biomorphic principle, making it memorable as it playfully recalls a plump, productive cow form or the soft, creamy yogurt body.

Case Study

 

Dairy, Spices, Oils, Sauces, & Condiments

Second Place: IONIA Limited Edition

A.S. Advertising

As the ancient Greeks used to paint & design each olive oil amphora (container) separately, we decided to do so today! We revived and applied this ancient art and tradition, in a contemporary modern production where each and every one of the 2000 bottles produced have different patterns.

Case Study

 

Dairy, Spices, Oils, Sauces, & Condiments

Third Place: Tithasi Olive Oil

Spir.to

Tithasi is the tamed olive tree in ancient Greece. The olive oil is produced in Crete, and it is considered of very high quality.

We used the ancient scripture of Gortina as the main theme for our design.

Case Study

 

Confectionary, Snacks & Desserts

First Place: M&M’S 75th Anniversary

Jones Knowles Ritchie

Since 1941, M&M’S have been adored by chocolate lovers around the world. The brand wanted an ownable logo to use during the year long celebration of its 75th anniversary.

Case Study

 

Confectionary, Snacks & Desserts

Second Place: MARAIS Piano Cake Packaging

Latona Marketing Inc.

MARAIS Piano cake packaging is a gift packaging for cakes (financier). The picture shows the 15-cake size box.

Case Study

 

Confectionary, Snacks & Desserts

Third Place: Utopick Chocolates

Lavernia&Cienfuegos

A Master Chocolatier came to us with the challenge of creating a unique packaging that communicates a design that represents invention and creativity.

Case Study

 

Non-Alcoholic Beverages

First Place: IKEA PÅTÅR

BAS ID

A new design and packaging strategy for IKEA Food. The idea is built with a playful attitude in mind. The revised design in combination with the storytelling will build curiosity around the new products. 

Case Study

 

Non-Alcoholic Beverages

Second Place: Pepsi x Shanghai Fashion Week S/S 2017

PepsiCo Design & Innovation

This limited edition can for Shanghai Fashion Week Spring/Summer 2017 celebrates the collaboration between the fashion world and Pepsi's "Live for Now" spirit.

Case Study

 

Non-Alcoholic Beverages

Third Place: Budweiser Prohibition Brew

Jones Knowles Ritchie

During the Prohibition era, more than half the breweries in the U.S. shut their doors. But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity. 

Case Study

 

Beer, Malt, Beverages, Tobacco & Cannabis

First Place: Miller Light Summer

Turner Duckworth

We were asked to create packaging that captured the spirit of the United States to celebrate a historic summer of patriotic events, to increase affinity for Miller Lite and grow off-premise volume sales.

Case Study

 

Beer, Malt, Beverages, Tobacco & Cannabis

Second Place: The Goodship Company

Mint

The Goodship Company are purveyors of gourmet baked goods and chocolates infused with THC. It was essential that their branding match the quality and experience that they provide. Shedding any remaining stigma surrounding recreational marijuana, Goodship offers an approachable, yet refined way to enjoy legal cannabis.

Case Study

 

Beer, Malt, Beverages, Tobacco & Cannabis

Third Place: Mack Special Brew

Tank Design Tromsø

Identity for a series of high quality beer from Mack Breweries. This is a special brew with carefully picked ingredients and focus on creating characteristic taste. We decided early on to work closely with the brew master, and the solution became an honest label focusing on the contents and with a quality guarantee from the brew master himself.

Case Study

 

Wine & Champagne

First Place: The Underground Project Wines

Co Partnership

TASK: Create a category disrupting sub-brand for Hungerford Hill that moves away from its traditional parent brand super premium values in a way that doesn't devalue these brand values. Appeal to a younger demographic consumer and address an online sales channel focus.

Case Study

 

Wine & Champagne

Second Place: Friends of Friends Wine

Co Partnership

TASK: The super premium wine market is dominated with classic ‘old world’ white labels, with little choice for the adventurous consumer looking for a statement buy.

Case Study

 

Wine & Champagne

Third Place: SOTO SAKE - SUPER PREMIUM JUNMAI DAIGINGO

Joe Doucet x Partners

“Designed to reflect the beautiful contradictions of Japan”

Sake is a spirit deeply rooted in the history and culture of Japan. When we were asked to help develop a new brand of super premium sake which respects the time honored traditions but is suited to a western audience, we leaped at the challenge.

Case Study

 

Spirits

First Place: The Newmarket Gin

Nude Brand Creation

A small batch locally distilled gin, celebrating the history of racing at Newmarket.

Tactile frosted glass provides a binocular window to spy the running horses on the back of the bottle. The horse featured is last year’s winner of the 2,000 Guineas at Newmarket. As light refracts through the liquid, a sense of movement is given to the illustration.

Case Study

 

Spirits

Second Place: Pasote Tequila

Swig

Pasote (pah-soh'-tay) is a new Highlands tequila made by one of the last destiladors still doing it the hard way.

Case Study

 

Spirits

Third Place: Guo Cui WuDu Liquor

Lingyun Creative

This Wudu liquor created by Lingyun Creative for Henan Yu Xin long five independent ecological science and Technology Development Co., Ltd., is the quintessence of Chinese culture.

Case Study

 

Health, Cosmetics, Fragrance

First Place: Xinú

Cadena + Esrawe

Xinú is a unique perfume brand that draws its inspiration from the America’s aromatic botany; using the highest quality raw materials, its perfumes document and pay homage to the visual and olfactory richness of the continent’s species.

Case Study

 

Health, Cosmetics, Fragrance

Second Place: Ringana - Superfoods

moodley brand identity

RINGANA produces fresh cosmetics and superfoods that exactly consist of one ingredient: nature. After the successful rebranding that emphasises this naturalness, moodley put the product group of the supplements into a new packaging. 

Case Study

 

Health, Cosmetics, Fragrance

Third Place: MARC JACOBS COVER(T) STICK

Established

Complexion products in makeup are typically the most functional and serious. Established was asked to design a fun and slightly subversive package to reflect the innovative multicolor formula of the product and the cheekier side of the Marc Jacobs brand.

Case Study

 

Personal Care

First Place: 1937

Bold Scandinavia

Based on decades of heritage, the barbershop on Vognmagergade combines the legacy of 1937 with modern male grooming. This creates an authentic barbershop experience that makes it the most popular shave and cut in Copenhagen.

Case Study

 

Personal Care

Second Place: Ludlow Blunt

Stranger & Stranger

These products were created for an old school Victorian barbershop in Brooklyn.

Case Study

 

Personal Care

Third Place: THIS Toothbrush - The Cutter Case

Lead Off Studio

THIS revives an ancient middle-eastern, natural toothbrush called the miswak: a branch from the Arak tree with natural antibacterial and plaque reducing properties.

Case Study

 

Home, Garden, & Pets

First Place: The Perfect Match

Leo Burnett, Toronto

Life is full of things that need burning. Some tasks, like candles, need short matchsticks. Some things, like dynamite, need long sticks.

Case Study

 

Home, Garden, & Pets

Second Place: Essen International

Essen International

Grand Hôtel, retailer Dafra and chef Mathias Dahlgren wanted to develop a modern set of kitchen appliances.

Case Study

 

Home, Garden, & Pets

Third Place: Lumi

Pearlfisher

Our challenge was to develop a disruptive brand that would challenge the commodity-driven approach of the electric goods category - one in which consumers feel disconnected and technicians work with products instead of brands - with a lifestyle brand that embodies modern, connected living. 

Case Study

 

GAMES, TOYS, SPORTS, & RECREATIONAL

First Place: Of Unusual Kind Paper Dolls

Studio Anja Kroencke

Of Unusual Kind is an eclectic collection of paper dolls designed to inspire imaginative play and vivid make-believe. A beautifully handcrafted respite from technology, Of Unusual Kind is a celebration of paper craft, exquisite pattern and unique, individual style.

Case Study

 

GAMES, TOYS, SPORTS, & RECREATIONAL

Second Place: Mr. Pip's Double Cross

Pip Tompkin Design

Mr. Pip's mission is to revive face-to-face game play and social connection. Mr. Pip’s Double Cross reinvents the classic game ‘Liar’s Dice’ as an elegant home décor object, sparking conversation and impromptu play.

Case Study

 

GAMES, TOYS, SPORTS, & RECREATIONAL

Third Place: MOSCHINO® Barbie® and Ken® Giftset

Mattel, Inc

The MOSCHINO Barbie® and Ken® Giftset highlights another fabulous fashion moment in which pop-culture and haute couture combine to create a truly stunning statement.

Case Study

 

Technology, Media, Office, & Self-Promotion

First Place: The Perfect Match

Leo Burnett, Toronto

Life is full of things that need burning. Some tasks, like candles, need short matchsticks. Some things, like dynamite, need long sticks.

Case Study

 

Technology, Media, Office, & Self-Promotion

Second Place: Brillante Pencils

Princeton Architectural Press / Louise Fili

Louise Fili brings a sparkle to her stationery collection with this set of twelve double-sided pencils in six metallic hues. A shimmering twist on classic Italian packaging, Brillante Pencils is ideal for drawing, coloring, or writing and perfect for desktop display in a sturdy, elegant box.

Case Study

 

Technology, Media, Office, & Self-Promotion

Third Place: Joule: Sous Vide by ChefSteps

ChefSteps, Inc

Joule—the smallest and most powerful sous vide tool on the planet—is controlled by a custom smartphone app. Our goal with its packaging was straightforward: keep it lightweight, iconic, and eco-friendly.

Case Study

 

Private Label

First Place: Joule: The Fresh Market Artisan Coffee

Buttermilk Creative

The Fresh Market Artisan Coffee packaging goals were to create a label that felt bespoke but could also be produced at a high volume.

Case Study

 

Private Label

Second Place: Thrive Market Organic Superfoods

Thrive Market

These products are organic superfoods from Thrive Market’s private label line: Organic Cacao Powder, Organic Cacao Nibs, Organic Whole Chia Seeds, and Organic Maca Powder. The products are certified Organic, ethically sourced from farmers that are treated inline with 3rd party “Fair Trade” guidelines, and harvested under the strictest guidelines for sustainability and purity.

Case Study

 

Private Label

Third Place: Cello Garden Soils

Kesko

2017_Winners_Template-42.jpg

Cello is a DIY category brand. Vibrant, colorful and fresh. Products that keep our homes and gardens happy. We embrace diversity and freedom of choice. 

Case Study

 

Luxury

First Place: HONOUR Essentials Skincare

KNOCK, inc.

Living well in the modern world doesn’t have to come at the expense of our planet. To significantly reduce waste, we went beyond sourcing eco-friendly materials to build heirloom-quality pieces that are indispensably beautiful and unforgettable.

Case Study

 

Luxury

Second Place: Otard

Here Design

With an extraordinary story of royal heritage and peerless authenticity, we created the brand identity and luxury packaging for Otard’s new La Collection du Roi cognacs. Our goal: turn Otard’s rare, secret and exquisite bottles of cognac blends – aged for a very long time in the Paradise cellar of the castle – into a beautiful and exclusive new brand.

Case Study

 

Luxury

Third Place: Ioanna Souflia - Fine Jewellery

Lyon&Lyon Creative Ltd

Ioanna Souflia is a based Paris fine jewellery designer. Her contradictory pieces, combines black gold, a common material used in jewellery with marble, an uncommon stone for the craft. We wanted to celebrate this "contradictory harmony" and to create stand out in the market.

Case Study

 

Limited Edition

First Place: T2 Tea Mini Fruits

T2 Tea

A basket of sweet bananas to your left, freshly cut watermelon up ahead. Inspired by bountiful fruit baskets found in bustling marketplaces, T2 Mini Fruits is part of T2’s 2016 Christmas campaign, The Grand Most Exotic Bazaar.

Case Study

 

Limited Edition

Second Place: Zore Zalo

busybuilding

Deriving from the words Zalo, which in the Cretan dialect means ‘Step’ and Zore, meaning ‘Strain’, this fragrant spirit is creating by a family with long tradition in premium Tsikoudia.

Case Study

 

Limited Edition

Third Place: NikeID Athlete’s Box

Marilyn & Sons

Marilyn & Sons created a personalised premium shoe box for Australia & New Zealand's top athletes to celebrate the local launch of NikeID.

Case Study

 

Student

First Place: PIKPÄK

Magdalena Huber

PIKPÄK is a unique drink packaging designed for festival attendants. The simple idea of a tetrapack rucksack that is reclosable, recycable and wearable solves a lot of problems people experience with their drinks on festivals.

Case Study

 

Student

Second Place: Artist Invitation- Damien Hirst

Jiwon Chong - School of Visual Arts

This design is for an opening night invitation for a retrospective exhibition at the Gagosian Gallery for Damien Hirst.

Case Study

 

Student

Third Place: Crest Re-branding

Daniela Cardona - ArtCenter

The new Crest has a clear identity that empowers its customers to celebrate the little moments of the day when they take care of themselves. The existing brand image feels undefined because of the lack of consistency and its excessive graphic treatment.

Case Study

 

Concept

First Place: Molocow

I-Media Creative Bureau

The task was to create a milk package unlike anything on market shelves. We wanted to find a very abstract or distant association between milk and a cow.

Case Study

 

Concept

Second Place: Eternal Oceans

Anthem Worldwide

Eternal Oceans promotes sustainably caught fish through disruptive and desirable packaging design.

The pack design uses the ring pull found on many cans and turns it into a brand asset.

Case Study

 

Concept

Third Place: SLOW

Opus-B

“Slow” is a concept for a calming, anti-energy drink whose package inspires a new ritual for consumption. Not only will the drink itself calm us down, but the package will encourage us to take a moment for ourselves.

Case Study

 

Congratulations to our 2017 Winners