The Dieline Awards 2017: Friends of Friends Wine

TASK: The super premium wine market is dominated with classic ‘old world’ white labels, with little choice for the adventurous consumer looking for a statement buy.

SOLUTION: This insight revealed an opportunity to turn the language on it’s head by hijacking a classic wine label with a host of quirky personalities that surprise & delight. Illustrated by artist Gary Taxali, each vintage will be unique, creating a series to collect & share with our friends & our friends of friends.

The back label design showcases the logo for the company, a venn diagram that displays the relationships between friends.

 

Designed By: Co Partnership
Client: The Friends of Friends Wine Co.
Art Directors: Zoe Green & Max Harkness
Designer: Zoe Green
Illustrator: Gary Taxali
Copywriter: Zoe Green
Creative Team: Max Harkness
Manufacturer: LCW
Location: Australia