Eternal Oceans promotes sustainably caught fish through disruptive and desirable packaging design.

The pack design uses the ring pull found on many cans and turns it into a brand asset. The whole can structure represents a beautiful silver fish with a ring pull tail which is both iconic and functional. Branding is simply embossed into the metal which brings a look of purity and premium cues to the pack.

Sustainable fishing is time consuming & costly, mass producers of canned fish are unable to be 100% sustainable and so we are perpetuating the ever diminishing population of fish.

Designed By: Anthem Worldwide

Designer: Sara Jones

Location: New York, NY, USA