The Dieline Awards 2017: PIKPÄK


PIKPÄK is a unique drink packaging designed for festival attendants. The simple idea of a tetrapack rucksack that is reclosable, recycable and wearable solves a lot of problems people experience with their drinks on festivals.

The plain and unisex packaging fits with all kind of typical festival outfits (that are usually colourful) and is appealing for men and women.

PIKPÄK was designed and nominated for the JDO packaging and branding company‘s student competition ‘JDO RAW Bestival 2016‘ that asked students to design a drink for a music festival.


Designed By: Magdalena Huber
School Name: Kingston University, London
School Location: Kingston Upon Thames, London, UK
Tutor: Paul Postle