The Dieline Awards 2017: Macareux Pasta
A packaging series for high-value nutritional pasta. The Atlantic puffins, also called Macareux [makarø], helped us in naming and creating the logo, by highlighting the delicate but also multifaceted product’s nature. They also showed us a way to create a black & white container that distinguishes itself through the color palette of its labels.
Minimal with a pop of red, blue, yellow or green is what separates Macareux from its competitors. With the addition of pasta icons and an abstract line drawing that frames the window, this brand invites and encourages consumers to experiment with cooking and find their passion in doing so.