The Dieline Awards 2017: Ioanna Souflia - Fine Jewellery


Ioanna Souflia is a based Paris fine jewellery designer. Her contradictory pieces, combines black gold, a common material used in jewellery with marble, an uncommon stone for the craft. We wanted to celebrate this "contradictory harmony" and to create stand out in the market.

Too many times packaging is overlooked in this sector where brands settle for simple flat boxes. 

We created a monolithic trapezoid which will always keep the jewellery presented upright. The smooth board of the upper box contrasts with the Wibalin Fluted texture lower box inspired by marble carvings in her work.One box holds all jewellery types.


Designed By: Lyon&Lyon
Client: Ioanna Souflia
Art Directors: Ben Lyon & Mat Lyon
Designers: Ben Lyon & Mat Lyon
Manufacturer: Print and Packaging Solutions
Location: UK