The Dieline Awards 2017: Pepsi x Shanghai Fashion Week S/S 2017

This limited edition can for Shanghai Fashion Week Spring/Summer 2017 celebrates the collaboration between the fashion world and Pepsi's "Live for Now" spirit. Evocative of fresh summer retreats, tropical and palm leaves are set on the periphery of a pink flesh-toned background. The leaves part to reveal the Pepsi logo, encapsulating the Spring/Summer vibe and placing Pepsi at the intersection of fashion, lifestyle and the everyday. The can is transformed into an accessory of style accessible to all.

 

Designed By: PepsiCo Design & Innovation
Client: PepsiCo
Location: New York, NY