The Dieline Awards 2017: Juicero

Juicero is a home cold-press juicing system, with packs full of farm-fresh produce that arrive weekly to your home. While the juicer itself is a minimal, discreet and elegant machine, the Juicero packs are full of life and energy. The Juicero juice packs reflect an optimistic and dynamic aesthetic – with custom patterns to personify the fresh fruits and vegetables inside.

Each pack design, printed directly on recyclable material, has a unique, brightly-colored pattern that balances the appetizing appeal of the juice with a sense of playfulness; the same energy that you get when drinking its contents.

 

Designed By: fuseproject
Client: Juicero
Art Directors: Kristine Arth, Yves Behar
Designer & Illustrator: Kristine Arth
Photographer: We Are The Rhoads
Creative Team: Sarah Nuernberger, Dan Semo, Matthew Pempkowski
Location: San Francisco, CA, USA