Grand Hôtel, retailer Dafra and chef Mathias Dahlgren wanted to develop a modern set of kitchen appliances.
We are of course huge fans of Mathias and had the ambition to translate his culinary vision of simplification, taste and natural ingredients into a minimalistic yet playful visual expression. By highlighting the measurements as graphic ingredients we created a functional packaging concept that pushed creativity but could stand the test of time.
We partnered with Grand Hôtel Stockholm, Dafra and Mathias Dahlgren to create the brand Mathias Dahlgren Edition. We created the packaging concept, collateral and handled the production.
