Deriving from the words Zalo, which in the Cretan dialect means ‘Step’ and Zore, meaning ‘Strain’, this fragrant spirit is creating by a family with long tradition in premium Tsikoudia. As Zore Zalo is a strong masculine spirit, its packaging was designed to express this character. Contrasting the clear liquid inside, the black letters become the visual means through which the originality and crisp taste of Zore Zalo is described and celebrated. In the centre of the bottle an explosion takes place scattering the letters of its brand name, thus describing its dynamic presence in the most eloquent way.

Designed By: busybuilding

Client: Zore Zalo

Illustrator: Dimitris Gkazis

Art Director: Dimitris Gkazis

Designer: Dimitris Gkazis

Photographer: DPoupalos Creative Photography

Copywriter: Sissy Caravia

Printers: La Petite Jumelle (box) & Kouvelas SA (bottle)

Manufacturers: La Petite Jumelle (box) & Kouvelas SA (bottle)

Location: Athens, Greece