The Dieline Awards 2017: The Newmarket Gin
A small batch locally distilled gin, celebrating the history of racing at Newmarket.
Tactile frosted glass provides a binocular window to spy the running horses on the back of the bottle. The horse featured is last year’s winner of the 2,000 Guineas at Newmarket. As light refracts through the liquid, a sense of movement is given to the illustration.
An individually numbered paper label is reminiscent of old race betting slips.
Each collar is handmade in Newmarket by Gibson Saddlers using historic Newmarket tan leather, echoing riding equipment. The ribbon tag is in the Newmarket stripe, used for equine blankets.
Designed By: Nude Brand Creation
Client: Bedford Lodge Hotel and Spa
Art Directors: Tony Enoch, Bernard Gormley
Designer: John Blackwell
Account Manager: Jessica Walker
Production Manager: Allen Luther
Printer: L&S Printers, Dekorglass
Manufacturer: Gibson Saddlers
Location: London, UK