The Dieline Awards 2017: Budweiser Prohibition Brew

During the Prohibition era, more than half the breweries in the U.S. shut their doors. But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.

download.jpeg

We decided to resurrect that story with the launch of Budweiser Prohibition Brew, creating the most confident NA beer the world has ever seen. 

After an immersion in the Budweiser archives from the 1920s, we drew inspiration from the period’s label, picking up heritage elements to regale consumers with the beer’s origin story.

 

Designed By: jones knowles ritchie
Client: Budweiser
Executive Creative Director: Tosh Hall
Designer: Paul Sieka
Illustrator: Filip Yip
Photographer: Martin Wonnacott
Copywriter: Jen Chandler
Account Director: Phil Buhagiar
Sr Account Manager: Josh Griffin
Typographer: Ian Brignell
Location: New York, NY