The Dieline Awards 2017: Tithasi Olive Oil
Tithasi is the tamed olive tree in ancient Greece. The olive oil is produced in Crete, and it is considered of very high quality.
We used the ancient scripture of Gortina as the main theme for our design. The scripture is considered to be the oldest in Europe, and it is related to commercial laws of the time, including the trade of olive oil. Its kind is called "voustrafidon" - the back and forth movement of the ox as it plows the field - and it is read from right to left and then the other way, as shown below. As a tribute, we used this way of writing to write the Extra Virgin Olive Oil under the logo.
Designed By: Spir.to