Life is full of things that need burning. Some tasks, like candles, need short matchsticks. Some things, like dynamite, need long sticks. Inside The Perfect Match box are four matchstick lengths with different coloured heads. The sticks are organized in a custom tray that slides into one of four embossed cases. Now, no one will go without The Perfect Match.
Agency: Leo Burnett, Toronto
Client: Leo Burnett
Illustrators: Man Wai Wong, Kristina Marija Valiunas
Art Directors: Man Wai Wong, Kristina Marija Valiunas
Designers: Man Wai Wong, Kristina Marija Valiunas
Copywriters: Steve Persico
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Agency Producer: Gord Cathmoir
Printed By: Somerset, Scott Willock
Manufacturer: EPC Graphics Inc., Nicholas Harrison
Location: Toronto, Canada
