The Dieline Awards 2017: Poach Pear Charcuterie

Poach Pear is an artisan producer of hand-made charcuteries created in small batches to ensure premium quality produce. Revitalizing their shelf presence with refreshed packaging reiterating the quality of the Poach Pear brand called for a unique packaging solution.

Displaying the terrines in an alternating zig-zag arrangement, the tapered shaped packs are placed upright on the shelf and a pear shaped die-cut window reinforces the brand while showcasing the produce. Simple silhouetted illustrations and a muted colour palette allow the artisan qualities of the brand to shine and are also adapted for use as wraps around jars of pate.


Designed By: Dessein
Client: Poach Pear Artisan Foods
Illustrator & Art Director: Geoff Bickford
Designers: Geoff Bickford, Leanne Balen
Printed By: Percival Print & Packaging
Location: Australia