The Dieline Awards 2017: Crest Re-Branding

The new Crest has a clear identity that empowers its customers to celebrate the little moments of the day when they take care of themselves. The existing brand image feels undefined because of the lack of consistency and its excessive graphic treatment. The re-brand seeks to make crest more approachable and welcoming to its customers by focusing on the essential. A new expressive side of the brand is also emphasized through the subtle use of color and clean curves.


Designed By: Daniela Cardona
School Name: ArtCenter College of Design
School Location: Pasadena, CA
Instructors on the project: Ania Borysiewicz