The Dieline Awards 2017: Mack Special Brew

Identity for a series of high quality beer from Mack Breweries. This is a special brew with carefully picked ingredients and focus on creating characteristic taste. We decided early on to work closely with the brew master, and the solution became an honest label focusing on the contents and with a quality guarantee from the brew master himself. The end result tells a sober story about tradition and pride to the the brewing process. Simple color coding and clean typography distinguishes the different products from each other. The clean backside of the can eases and balances the overall expression.

 

Designed By: Tank Design Tromsø
Client: Mack Brewery
Art Director: Bjørn Viggo Ottem
Designer: Espen Eilertsen
Printer: Rexam
Manufacturer: Mack Brewery
Location: Norway