Marilyn & Sons created a personalised premium shoe box for Australia & New Zealand’s top athletes to celebrate the local launch of NikeID.

We created 21 bespoke boxes – each individualised to its recipient. Each box was housed in a white, protective sleeve, while the box itself was coated with soft-touch Mano. A suite of Nike icons were applied to the top of each box using a spot UV varnish, with each player’s name screen printed to the lid. Within the box, a quote from each athlete was emblazoned on a piece of clear acrylic, which sat above the shoes.

Designed By: Marilyn & Sons

Client: Nike Australia

Art Director: Gavin Willemsen

Designers: Josh McCormack, Nicko Philips

Printers: Pandora

Location: Australia