We live in a world where the ocean is not just filled with marine life, but human-created hazards like the Pacific trash vortex, an area of floating plastic garbage the size of Texas. As consumers are becoming more aware of the environmental cost of modern conveniences like one-time use packaging, 2018 will be the year that sustainability goes mainstream.

Recently, McDonald’s announced that by 2025, 100 percent of their packaging will be sourced from renewable and recycled materials. What’s more, they’ll also commit to recycling all guest packaging in their restaurants worldwide. Currently, 50 percent of their packaging comes from renewable sources, while just 10 percent of their restaurants recycle, so this would be a big step forward in their green initiative.

P&G has recognized the need to make sustainability a part of its business model. That’s why they’re creating a new shampoo bottle made from 100 percent waste plastic retrieved from the ocean or the shoreline. Their hope is that by creating a circular economy, where waste is converted back into usable products, it will help to reduce the roughly eight million tons of plastic that have currently ended up in the world’s oceans.