Golden Arches Go Green: McDonald's Going Fully Sustainable by 2025
By: Bill McCool
There was a time, not very long ago, when every McDonald’s hamburger sandwich came packaged in styrofoam. There was also a time when people said “hamburger sandwich.” It was a dark period in human history.
But eventually, we all must put away childish things and McDonald’s ditched those non-biodegradable nightmares. Today, it looks like they’re going to take it a step further.
According to a press release, McDonald’s announced that by 2025, 100% of their guest packaging will be sourced from renewable and recycled materials. Taking it a step further, they will also attempt to recycle all guest packaging in their restaurants worldwide. Currently, 50% of their packaging comes from renewable sources, while just 10% of their restaurants recycle.
According to Chief Supply Chain and Sustainability Officer, Francesca DeBiase, “As the world’s largest restaurant company, we have a responsibility to use our scale for good to make changes that will have a meaningful impact across the globe.”
McDonald’s is no stranger to tackling sustainability. They first partnered with the Environmental Defense Fund (EDF) about 25 years ago, claiming they had scrapped more than 300 million pounds of packaging while reducing their waste footprint by 30%. In 2014, they teamed up with the World Wildlife Fund’s Global Forest & Trade Network program so they could source their packaging materials from wood fiber.
Consumers demand greater transparency from massive corporations. In the days of old, a company could make a charitable donation or adopt a highway and call it a day, but now 81% of millennials expect the businesses they frequent to practice good corporate citizenship. That means setting bold goals which could set a precedent across their respective industry.
DeBiase also says in the press release, “We look forward to doing more and continuing to raise the bar on what it means to be a responsible company committed to people and the planet.”
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he's not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.Ωœ