Global agency Creuna believes customer experiences are created when design, tech, and communication collide. With a focus on the consumer and a large, talented team, they aren’t afraid to take bold leaps and challenge the typical. Case in point: Krone, a beer that looks beautiful, is incredibly clever, and and says a lot without having to say much at all.

What: Beer that will make you feel like royalty.

Creuna: The client, Norbrew, came to us with a very open brief and a limited budget. They wanted to launch a new national organic beer brand, that was to compete with the big established beer brands that Norwegian retailers offers today. Brands like Hansa, Ringnes, Tuborg, Carlsberg, etc. In Norway advertising beer and alcohol is illegal and therefore the design of the product is critical. This was an ideal and exciting situation where we could build everything from the bottom up—name, logo, branding and packaging—and with a client that was very open minded and confident enough to take some chances.