Krone Is Asserting Its Throne With This Exquisite Packaging

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These are some seriously gorgeous brews. Creuna designed the packaging for Krone, a new brand of Norwegian beer. The design features gold coloring and typography that elevates the product and makes it stand out from almost every other beer brand.

“Krone (Crown) is a new beer brand that competes with the big and established Norwegian brands. Pilsner and Bayer leads the series in bottles and cans, and with Pale Ale and IPA being sold in cans only.”

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“The idea was to create a bold and urban beer brand that reflects that quality can be simplicity. The minimalist design reflects the few and natural ingredients of this organic beer, while avoiding a cliché organic look. We stripped away all that wasn’t essential giving a sense of purity and putting the simple frosted glass in focus.”

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“Krone means ‘Crown’ in Norwegian - visualized by the horizontal E. This is also reinforced by the gold tops on the cans and bottles. The name and gold colour hint at beer tradition and quality, contrasting the modern design.  

The frosted glass bottle stands out and looks cold even on the store shelf. There are no frosted glass beer bottles in Norway and we believe this is also unique among beer worldwide. All graphics are silkscreened directly onto the bottles and real gold is used.”

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Agency: Creuna
Concept and Design: Marc Ligeti, Kristina Nyjordet
Concept Contributor: Thor Erik Ramleth
Project management: Anne Kindem
3D renders: Sindre Martin Dahl
Client: Norbrew
Location: Oslo, Norway