"Cloaked in the heavy mists of the West Coast, a timeless rite enchants those who seek a greater spirit. Initiation requires strict dedication to the craft. There is power in numbers, so gather together because when the light fades, the ritual begins." Hired Guns Creative provided the product naming, branding, and packaging design for Coven, a vodka from Arbutus Distillery, Vancouver Island's newest craft distillery.
We admire the concept behind the design and the multiple techniques used to acquire the desired effect for this project. At first glance the bottle looks clean and simply designed with hand-dipped wax, die-cut label with blind embossing, and red foil - beautiful, elegant, but the ritual only begins after dark, when you can see the glow in the dark over print.
Designed by Hired Guns Creative, Canada
Photography: Sean Fenzl