Coffee Bean and Tea Leaf, who's celebrating its 50th birthday this year, created a "fresh, modern, and progressive look" for line of Limited Edition Sparkling Iced Tea for the International Markets. This is a great departure from what we usually see from Coffee Bean, a distinc separation from the store environment, and the US retail packages.
Danielle Duran, the designer stated "The Coffee Bean wanted the cans to be bright and refreshing. We created an abstract visual identity for the drinks with color, shapes and layering. 6 flavors all together, 3 regular iced tea and 3 sparkling iced tea."
"Our concept was to be bright, refreshing and innovative. The biggest challenge was to visually communicate carbonated to non-carbonated, the fruit flavor and that it is, iced tea in a can. We wanted to stand out with a bold design, but still maintain a classic and clean look.
The wrap around design used color to distinguish between the different flavors and wether or not its sparkling or regular iced tea. The geometric shapes allowed the can to be masculine, but by fusing the bright color, the cans still kept a feminine edge. And we were able to subliminally create an tea leaf on the front of the can as well. It was a fun process and we love the end result."