Swedish research company Innventia teamed up with designers Anna Glansén and Hanna Billqvist from design agency Tomorrow Machine to develop a sustainable package customized for freeze-dried food. The instant food package combines different aspects of sustainability. It saves space in transportation by being compressed and it is made out of a 100% biodegradable material from renewable sources, invented by Innventia.
The paper composite is a patented cellulose-based material, but with properties similar to them of plastic. This is the new generation of sustainable package design, using materials that are both smart and environmentally friendly. When hot water is poured into the package, the material reacts to the heat and transforms from a compressed package to a serving bowl. Innventia is a world leader in research and development related to cellulose, and has sustainability at the heart of everything they do. The purpose of the collaboration is to combine the knowledge of scientists and the creativity of designers to make use of the new material’s full potential and create the sustainable package designs of tomorrow - today.
"For the 2013 awards, a new Sustainable Packaging Award was created to highlight innovative contributions to the field of sustainable package design. As package designers, it is our innate responsibility to design packaging with our earth in mind. Each and every one us who designs consumer product packaging for a living has the ability and the duty to create packaging that has less of an impact on the world we all live in. This project does just that, and shows designers that you can create compelling and effective packaging out of sustainable materials."
Andrew Gibbs, Founder and Editor in Chief, The Dieline
Designed by Innventia / Tomorrow Machine
Location: Stockholm, Sweden