The Dieline Package Design Awards 2013: Editor's Choice - Method Ocean Plastic Dish + Hand Soap
Method created the world’s first bottle made with ocean plastic - It’s estimated that several million tons of plastic makes its way into our oceans every year, polluting the environment and hurting our marine populations. Method is tackling this issue with a unique product packaged in bottles made from a blend of ocean plastic + recycled plastic (PCR).
"The Editors Choice category was created for me to highlight one package design a year that I believe represents something truly special in the industry. This bottle is just that, the world's first bottle made with ocean plastic. At The Dieline Forum Conference in San Francisco in 2011, the Method design team presented the idea, and previewed the very first prototype of this innovative bottle. It has been incredible to see this ambitious and innovative project come to life."
Andrew Gibbs, Founder and Editor in Chief, The Dieline
The more ocean plastic we’re able to reuse means less demand for virgin materials and a cleaner planet. We may never be able to return the ocean to its pristine state, but we can raise awareness of the importance of using the plastic that’s already here. The ocean plastic in this packaging was hand-collected on the beaches of Hawaii by method employees and local Hawaiian volunteer groups. The unique gray color is a departure from method’s usual bright pops of color.
The gray color is what resulted naturally after the plastic chopping, washing and pelletizing process and our creative direction was inspired by its organic feel. The inspiration for the ridges along the side of the bottle came from a sea urchin.
Designed by Method
Location: San Francisco, Ca / USA
Placement: Editor's Choice
Category: Home & Garden