The famous Greece design firm, mousegraphics, asked to create a product identity – naming and packaging design – which was meant to address, first of all, the members of a Greek family of olive oil producers in Karpofora, Messinia. “It is very rare for a client to come to us with the simple request of “creating a family gift”, but this is exactly what happened in this case. We had to pay tribute to a strong, living tradition and this is exactly what we did. We used a children’s drawing of an olive tree and we placed every family member’s name on its branches. We named the product, “My olive tree” because this is exactly what it is: the precious olive tree which, identified with one family tree symbolizes the bonds, efforts and legacy of this one family and is offered to a number of other such families around the world, in the form of an ‘olive oil’ present.”
Designed by mousegraphics
Location: Athens, Greece
Placement: 3rd
Category: Dairy, Spices, Oils, Sauces, & Condiments
