The Dieline Package Design Awards 2013: Dairy, Spices, Oils, Sauces, & Condiments, 3rd Place - My Olive Tree

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The famous Greece design firm, mousegraphics, asked to create a product identity - naming and packaging design - which was meant to address, first of all, the members of a Greek family of olive oil producers in Karpofora, Messinia. "It is very rare for a client to come to us with the simple request of "creating a family gift", but this is exactly what happened in this case.  We had to pay tribute to a strong, living tradition and this is exactly what we did. We used a children's drawing of an olive tree and we placed every family member's name on its branches. We named the product, "My olive tree" because this is exactly what it is: the precious olive tree which, identified with one family tree symbolizes the bonds, efforts and legacy of this one family and is offered to a number of other such families around the world, in the form of an 'olive oil' present."

 

 

Designed by mousegraphics

Location: Athens, Greece

Placement: 3rd

Category: Dairy, Spices, Oils, Sauces, & Condiments 

 

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Special Thanks to inwork and MWV