"Even for a simple product as 'castanha de caju'(a kind of a nut that comes from a brazilian fruit called Caju. It is used for cooking and appetizer), the design appears as a marketing solution."
All the identity is based on a little story that we create to become product’s manifesto: “The squirrel used to like to eat nuts, but that was before he tasted 'OURS.' 'Our'(Nossas) is the name that we gave to the product, based on the manifesto. A funny and different way to sell nuts here in Brazil. We created the logo, stationery, package line and a brochure.
After the squirrel changed his nuts for OURS nuts, what else can come around?"
Client: Nossas - Castanhas de Caju