Student Spotlight: Akzidenz Grostesk Beer
"H. Berthold first published Akzidenz-Grotesk in 1896. The design originates from the type used in Germany by job-setters and trade printers of earlier centuries. This early sans serif preceded the first weight of Helvetica by over 40 years. Throughout the years, H. Berthold has expanded this extremely popular and versatile family. AG Super, Extra, Super, Italic and Extra Bold was developed in 1968 by Günter Gerhard Lange and is an excellent choice for headlines requiring heavily-weighted strokes."
"Since Germany is the third largest exporter of beer and typography Akzidenz-Grotesk comes from Berlin, I decided to create a beer in honor of one of the greatest and most influential typographies in history. I played with the different types of weights and widths and with the amount of alcohol in each beer. Each variation of typography represents a different level of alcohol. As a result we have five types of beers, light, medium, bold, extra and super."
Designed by João Andrade Via Behance