Stuzzi: Come I’italia
Giving Brazil and Italian flair! The Stuzzi brand designed by Brazilian agency Agencia Yo wanted to do just that!
"The Stuzzi is a brand that aims to create an exquisite and genuinely Italian experience in Brazil. From this emphasis on ethnicity gastronomic, the idea is to enable and achieve an experience of a typical state of mind from the region through a careful selection of ingredients and ways of preparation.
From this premise, the brand building of Stuzzi began with the needs to understand the essential values of the company that resulted in the creation of a clear and unique positioning. Throughout of an entire planning of communication, we identified that it was necessary an organization of product lines, and even the creation of new lines, some of them still in design. After organized, new visual identities were created for each of these lines.
In “Cafeteria” line, for example, we sought elegance, sophistication and austerity. The objective was to evoke a sense of essentiality and strength, like the good coffees. Refined design with a restricted color palette and strong dramatic charge. Basic geometric shapes represent only the essential and the names in uppercase invoke a sense of full bodied coffee. In the case of Delicatessen line, the patterned background in tissue paper refers to the delicate and noble, complemented by subtle and sophisticated details. The brown block adhesive closure takes two brown pantone and one matte golden.
The branding job was even wider, contemplating, for example, the design of the uniforms of the employees plus a dress code with guidelines on hair, makeup, shoes, and so on.The Yo work involved inclusively the signaling of shops and a consultant in structuring of vegan products. In a scenery where the normal is often try to stand out by excess, the branding job of Yo for Stuzzi assumes a bias of essentiality in order that the subtleties of the brand and its products appear clearer."
NADÈGE Macaron Series
Toronto based patisserie, NADÈGE launches an exclusive and collaborative macaron packaging. Each month a new macaron box design will launch featuring a new artist. This will continue from August 1 — until January 16. NADÈGE wanted to contribute to the growing art community and decided to launch a series of unique art work from various designers from a variety of disciplines.
The artist boxes will launch in succession beginning with Virginia Johnson’s design followed by Steve Krug. The first launch which is this Friday, August 1 with Virginia Johnson. Virginia is a Textile Designer and Illustrator. Her design is inspired by French orange blossoms. These orange blossoms create a beautiful composition and pairing with the macarons.
The next design is to launch September 5, by Steve Krug and Jennifer Weaymouth. This duo composed an avant-garde still and photographed this modern white-on-white composition. The design is fitting to NADÈGE ascetics and work exquisitely with the macaron box.
"Willie’s Cacao, the only premium chocolate maker in the UK making chocolate from ‘bean to bar’, has launched a range of three indulgent desserts set to reframe the chilled dessert category. The brand design has been created by long-term agency partner, BrandOpus.
The man behind the brand, Willie Harcourt-Cooze, has travelled the world on a quest for the world’s great and unique cacaos, and accordingly each dessert has its own astonishingly individual taste. These decadent treats take the consumer on a voyage of discovery, much like Willie’s own discovery of the world of cacao, as they experience amazing combinations of flavours, textures and the highest quality cacao."
Concept Work: National Geographic
Great concept packaging and rebranding of National Geographic, with a bit of new DVD and book packaging:
"Branding and identity design is probably one of the most challenging fields in the creative industry. Developing a powerful and dynamic identity is an essential step towards the success of the brand. Moreover, as technology advances and due to the changing perception and needs of the public, some of the most established brands in history have undergone different stages of evolution in terms of branding and identity.
Rebranding an iconic company who has established a strong image for so many years is a great challenge for designers of today’s generation. This opportunity was explored by Columbus-based graphic designer Justin Marimon who worked on an interesting project about re-conceptualizing a brand image of a large corporation along with its existing branding assets and products. Justin chose to rebrand National Geographic, one of the leading nature, science and history publishing companies which have established an iconic brand image for more than a century."
"What's your Story?
We wanted to make an analog game for a digital generation that played equally well with families as with groups of friends. So we focused on making a game with as little text as possible to make it playable from a very low age. The tricky part was making it fun enough for adults to play as well. We came up with Story, a picture based board game where it's as important to recognize a good story as it is to tell one, because we didn't want to exclude those that aren't great storytellers from the fun.
The players all have pictures on hand and they match the picture in the middle of the table with one of the pictures they're holding. After each round, the players vote for the best story. The player that receives the most votes gets one point, and all the players that voted for the player that received the most votes gets three points."