Landor designed a unique packaging that invites teens to explore and discover new things through play. Incorporate a concept of a packaging that reveals more art work once they peel the cellophane wrap.
“Consumers today, especially teens, are looking to emotionally connect with their brands. They seek new ways to explore and display the ideas they're already thinking about. Teens appreciate diversity and discovery, and really embrace individuality. They are experiential; tweeting, posting, sharing and updating regularly.
Designed by Landor