"Alchemy is defined as a form of chemistry and speculative philosophy practiced in the Middle Ages and the Renaissance and it's concerned principally with discovering methods for transmuting baser metals into gold and finding a universal solvent and an elixir of life...
"In an attempt to bring a modernized design approach to the ancient practice of alchemy, I created a fictitious brand called Alchimia for my MFA graduate package design class. The prompt was to conceptualize and develop a survival kit and instead I opted to create a high-end kit for the modern day alchemist.
Embossed black and gold lettering on fine linen paper give each piece of the kit a luxurious feel while the black on black treatments keep the package design modern, simple, and elegant."
Designed By: Morgan Sterns, Student work, Academy of Art University, San Francisco CA