Student Spotlight: MUG pub
"Take Away Beer, Makes the Atmosphere!", Ivan Maximov, a design student from Russia created packaging design and rebranding for the Mug pub, a chain of football pubs in Moscow. We likey!, especially this new concept for take away beer, where their beer is filled into paper cups and put into a cool carrier. A sticker is placed on the lid to identify the brew as well as the date it was filled.
Hoegarden, Naturally Different
Bangkok based multideciplinary studio, Farmgroup created a packaging and ad campaign under the global concept "Naturally Different"for Hoegarden, which includes a special edition package given to customers when they cumulatively order 10 pints of beer.
Lade Gaards Variety Beer
"Rema 1000 is one of Norway’s largest supermarket chains. As part of their strategy to offer their customers more than just low prices Rema 1000 decided to launch their own unique, speciality beer. The Rema 1000 company owns their own ‘ladegaard’ (manor farm) and historically ‘ladegaards’ were required by law to brew beer. The new brand was based on this story and the new ‘Ladegaard’ brand was also given a very traditional, handcrafted design. The ‘Ladegaard’s’ brand was only intended to be a small project for Rema 1000 but it quickly became the supermarket’s 2nd best selling speciality beer. The brand has proven to be so popular that it has recently been launched on the Danish market."
25 Creative Craft Beer Packages
It's almost 4th of July (Independence Day) here in the US, and for many of us that means a lot of beer and well, a lot of beer. We've selected some of our favorite Creative Craft Beer Packages from around the world, old and new. Our first selection is Howling Monkey, from Turner Duckworth - whose brief from the client was to simply "Have fun with it!" So, they did.
Ending this parade of beers is Cable Car Brewing Co, a local brewery from San Francisco, a city which The Dieline Team called home for five days during The Dieline Package Design Conference 2013 at HOW Design Live. Cheers, San Francisco! Thank you and we will meet again!
Underground Beer Club
Underground Beer Club is a project that links the best producers of craft beer Uruguay. To conquer a wider audience they launched a new pack with a great selection of beers, it is a combination of styles especially designed for beginners who are learning about the world of craft beers.
To make this work, Mundial decided that each label must have an illustration to tell something of the taste and the story. They believe that good beer is a time to share and discuss and the labels wanted to be part of the conversation.