Williams-Sonoma's Cocktail Mixers

Packaging for Williams-Sonoma's Cocktail Mixers emulates old-time small batch whiskey and scotch packaging.

 

 

The product has a feel high-end and expensive, yet authentic and nostalgic.  A solution with an intricacy of detail and layering of element provides perfect to communicate this concept.  The obsessive nature of the design helped communicate the craft put into the product itself.

 
Design Director: Michael Hester for Williams-Sonoma, San Francisco, CA
Handwritten Typography: Georgia Deaver