Branding and packaging design for Roots – a range of premium spirits “The branding consists of a strong, yet organic and versatile logo that transforms each time into a unique shape, without losing the brand’s identity, to convey the essence of the basic ingredient: a hexagon for the honey-based “Rakomelo”, a cross for the monastic “Herb Spirit”, a circle for the cinnamon-based “Tentura” and a rhombus for the “Mastiha”.”
Designed by Bob Studio.
