Identity and packaging design by Anagrama for premium organic goods brand Salvatierra.




"Salvatierra is a brand specializing in premium organic goods from several Latin American countries. The products range from coffee to sugar to delicious and diverse cooking oils."

"Our design proposal uses flag icons to exalt the product's origins and gold foil to express it's premium quality. The logo depicts a pair of hands holding an abstract item, a mixture of snowflake and plant that makes allusion to nature, while the letter S helps tie the overall look of the logo with the brand's name. In Spanish, the name Salvatierra translates to "Earth Saver", so the logotype symbolizes the brand's commitment to nature and conservation as well as to the delivery of a product of supreme quality. We used a simple typography to dignify the text and to finish rounding up the brand's premium nature."


- Anagrama