Tesco: Juice Bar
Parker Williams has created the Juice Bar brand for Tesco – an eclectic mix of juices and smoothies with something for whatever your mood or need. From a Wake Up smoothie with Guarana for extra kick, to the refreshing lemon and mint of the Cubanito, each bottle offers its own distinctive benefits.
"Our task" explains Parker Williams Creative Director Jo Saker " was to unify the range with a consistent Juice Bar identity, but to create very strong individual personalities for each drink, reflecting its unique blend of ingredients and benefits. We wanted the design to look very strong on shelf, making the exciting choices within the range immediately apparent. "
An NPD programme supporting Juice Bar will introduce new variants to the range over coming months.
Designed by Parker Williams, UK