7 Sirens Rum
Crafted in the Caribbean Island of Trinidad and aged for two years in white oak barrels, 7 Sirens Rum wanted to highlight its exotic origins. Instead of the aged styling or direct pirate approach, they wanted a sleek and sexy product that could be sold in clubs, much like vodka.
The custom designed bottle has vinyl on the front and a double sided sticker on the back, creating a sense of dimension with the figure/ground.
Saké Jun Daiti
Linea Packaging, France was challenge by Diageo in Brazil to create a Sake packaging for their local brazilian market.
"The slender, blue tinted glass bottle and highly embossed black texts printed on a cream coloured textured label, firmly place Jun Daiti in the premium Saké category. The hand drawn visual of a Japanese samurai and the original Kanji calligraphy reinforce the authenticity of the product. "
John Varvatos for Patrón Limited Edition
The rum market is dominated by a number of old brands. Most noted for their syrupy molasses flavor, black rums are the perfect partners for lime and ginger beer. Nokturna, (from the word “Nocturnal”, primarily active during the night/taking place at night) is a conceptual black rum, inspired by the darkness of the night combined with the black color of the rum.
Nocturna is a lot more than a bottle of rum. It is your guide in the dark, a friend that can lead your way towards sunrise.
For many people, drinking alcohol marks the beginning of a great night. With this Gin packaging project done at Tyler School of Art, Max Amato decided to take that concept a step further.
The branding, as well as the structure of the box, creates an experience in which opening the product feels like a supernova, with the bottle at the center of it all.