Joey Ellis, design student from Seattle created a line of men's beard-care products, designed to appeal to the growing trend of facial hair fixation amongst young males.
"I wanted to have the brand circle around some sort of character, but without making it just another character-art-driven label, so I selected a name (Finson) which had enough character to be able to give a personality to the brand, without ever being pictured on the label. In addition, in order to give the brand a more unique feel, all of the artwork on the package was created with pen and paper, and then scanned and colored in photoshop. See below for a compilation of all of the components required to create the artwork for these packages."
Designed by Joey Ellis, Seattle, Washington
Instructor: Robynne Raye