Supperstudio set out to create the look and packaging for a truly exciting brand. Under the concept of "An underwater hidden treasure", Crusoe Treasure Wines are from selected vineyards that are aged in barrels, then it is bottled and finished its aging process under the sea in the submarines facilities.
"We started working from two pillars: the taste and genuineness of wine cradled in the sea. We designed a brand 'icon' that is printed directly on the bottle, used simple materials such as corrugated board and rubber bands to differentiate from other brands. The materials protect and cradles the bottle.
Designed by Supperstudio, Madrid