7 Eleven

By

Richard Baird

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7-Eleven decided to update their cof­fee con­cept and empha­size a smart and con­ve­nient brand expe­ri­ence. The iconic stripes is the take-off point for BVD‘s design.

 Designed by BVD, Sweden 


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By

Richard Baird
Richard is a British freelance design consultant and writer who specialises in logos, branding and packaging. He has written for Brand New and Design Week, featured in Computer Arts magazine, Logology, Los Logos, Logolounge, The Big Book of Packaging and runs the blogs BP&O and Design Survival.

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