7 Eleven

Published

January 21, 2013

Filed under

7-Eleven decided to update their coffee concept and emphasize a smart and convenient brand experience. The iconic stripes is the take-off point for BVD‘s design.

Richard Baird

Richard is a British freelance design consultant and writer who specialises in logos, branding and packaging. He has written for Brand New and Design Week, featured in Computer Arts magazine, Logology, Los Logos, Logolounge, The Big Book of Packaging and runs the blogs BP&O and Design Survival.