"Amy’s Ice Cream is a boutique ice cream shop with seven locations around Austin, Texas. This campaign has updated and specified their already existent brand. Focusing on their non–conforming side, Amy’s new brand uses sophisticated humor to target the college crowd around town."
"Ice cream/yogurt shops are moving towards self serve ice cream where the existent employees have less interaction. Amy’s Ice Cream is alive, young, personable and proud to be outside the status quo. Amy’s Ice Cream is “Keeping Ice Cream Cool.”
Designed By: Eric Timmerman, Hector Guerra and Misa Valenzuela