Before & After: Watmuff & Beckett

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Watmuff & Beckett went to Pencil Studio to enhance their packaging even more, and redesign the packaging that they originally design, to give a bit more personality to the brand.




"With a new range to accommodate, 'Gumbo' we decided to look at this with a fresh set of eyes. The ampersand of Watmuff & Beckett was a great tool to use as a character to identify the three ranges; Soup spoon for Soups, Fork for Risotto and Table spoon for Gumbo.

With delicate illustrations, reminiscent of those in old cookery books to identify the flavours skus. The new packaging create a more modern feel to the brand and the use of bold colours also give the packs great shelf presence!"

Designed By: Pencil Studio


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