Greenwich Design has worked with one of the world’s top 10 aromatherapists (as voted by Vogue), Michelle Roques ONeil, to help create a new brand and range of aromatherapy products called ‘Therapie’ which is being launched to the commercial marketplace. The distinctive look and feel for Therapie takes inspiration from nature but has also been designed as a luxurious brand that will appeal not only to an upmarket female audience, but to men, for spas, for everyone.
"Greenwich Design were briefed to design a luxurious brand which would primarily appeal to the high-end, affluent, female market but also a visual identity that would create attention amongst a wider audience. The sleek, indigo blue black bottles have been designed as a product range to be proud of and to look good wherever they are; for women, for men, for a spa, for everyone. The Therapie logo elegantly encompasses the initial ‘T’ with the products’ links with nature in the shape of a butterfly – representing natural transformation and the restorative qualities of the range. The products have been designed to be easy to navigate, with each item in the range being represented with a different colour butterfly and using a clean, white uppercase font to clearly depict the individual product names.
The striking colours were also used to symbolise the mix of ingredients and essential oils that Roques ONeil brings together to create the therapeutic products. The Roques ONeil website, created by Bumblebee Design, also part of the Greenwich Design Group, further strengthens this brand feature with eye-catching photography, from Rowland Roques -O'Neil. Therapie is an extension of the logotype that Greenwich Design designed for Roque ONeil, which combines all elements of nature brought together to create the products; individual plants, flowers, birds and healing hands into the shape of a butterfly."