"Renowned Australian coffee supplier Five Senses Coffee requested a packaging refresh for their signature brown coffee bags, which are distributed to cafés and stores Australia wide. To reflect the origins of the coffee, we engaged and art directed New Zealand illustrator Pete McDonald to create a series of botanical illustrations. The illustrations were placed on stickers which wrap around the existing bags, using colour coded headings to differentiate the products. Five Senses also launched a limited edition ‘Reserve Range’ for hardcore coffee enthusiasts. We felt this could be treated as a collectors item and created a trading card theme which was stapled onto paper bags which were hand stamped with the Five Senses logo."
Japanese studio Nendo was invited by local brewery Sekinoichi to create the packaging for their newly created coffee-infused beer.
“We designed the bottles for Coffee Beer, a collaboration between Anchor Coffee, a coffee business in Kesennuma, a small city in northern Japan, and sake and beer brewery Sekinoichi of Ichinoseki, another small city in the same region. Both Kesennuma and Ichinoseki were devastated by the earthquake and tsunami of March 2011, so the beer is a charity project to fundraise for disaster relief.
To keep costs low, we used the existing bottles, and covered them with small labels in the shape of coffee beans, applied by hand. The bottle design is simple enough to maintain brand identity and also unique, as the pattern varies slightly with every bottle.”
Brazil designer Renan Vizzotto created coffee packaging that all designers can geek-out about. Type & Coffee features bold typography in a simplified design using a minimal color palette. Share with us your thoughts after the jump!