"Old Spice Classic. Preserving a cultural icon.
Many have fond memories of their father, grand father, or great grand father wearing Old Spice After Shave. While your great grandfather may no longer be with us, his classic after shave is. Constantly dismissed for the same reason it is loved, Landor was tasked with bringing the packaging up to date for a new generation of nostril deprived youngsters, while not confusing the father figures that are still with us."
"The solution pays homage to the heritage of a nearly 75 year old company while celebrating the iconic buoy bottle. Certain to remain one of the best holiday gifts for generations of men to come.
Your grandfather used to use it.
We preserved the icon so you can use it."