Student: Swallowtail Vineyards
Jacob Brcic a student from the University of Missouri designed this fictional wine project. The project was to design a new logo, packaging, and gifts for Swallowtail Vineyards. The brief and persona of Swallowtail Vineyards are of "fun people and feel that their image needs to be more fun and appeal to the new generation of wine lovers as opposed to their calm and old-fashioned look."
My concept was to create an abstract geometric look for the brand. Each wine would get it's own personal geometric abstraction. The designs and colors would correspond to the wine type and what was in each one and how they were made.
The $35 2010 Chardonnay for example is a pretty straw color made with clones, sweet fruit and blend of dijon.
The $35 2010 Pinot Gris has firm green apple flavors that are edged with leesy elements and a fresh, talc-like acidity and finishes crisp, with a snappy, apple skin bitterness that gives the wine density.
The $25 2010 Pinot Noir is bright red and uses bright fruit and intense flavors.
The 2010 Reserve Syrah is a limited edition of 105 cases and is Swallowtail's most expensive wine at $125 a bottle.
For the gift shop, I designed black wooden tops for some colorful Houdini wine stoppers. Each inspired by the it's corresponding wine label designs and colors. I also added the Swallowtail logo to some white ceramic coasters."
Doble Punta Wine Bottle
Doble Punta Wine is a limited production wine (only 600 bottles produced) and given the name that translates to "double sharp end" due to the mineral composition in the wine. After developing a wine label Soda Communications was tasked to create a package design. Falconboard was used to for the design, a material that is not customary but created a unique execution and houses the wine beautifully.
"In Avila province, there is an historically well known by its wines area, Cebreros.
Renown enologists coming from other historical denominations, are approaching to this zone to produce very high quality wines, mainly of “grenache” and “albillo” grapes. Maldivinas are one of these producers.
They trusted on us to design the look of one of their most promising wines, Doble Punta (meaning double sharp end), name chosen because of the mineral composition of soil where the vineyard is, quartz with two sharp ends. Wine is very peculiar, having a very limited production of 600 bottles. Wine is elaborated with cuddle, and giving the necesary time to every stage of the production process.
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Les Sorts Wine
Redesigned by Atipus their concept for Les Sorts wine was to focus on simplicity. Reconfiguring the name hiarchy Atipus has designed the label to have the name of the wine variety and the typographical treatment be the main focal point.