Designed and lauched to be sold exclusively at Consum, a Spanish supermarket chain, Kyrey was designed to have a great presence at a good price.
"The initial essential briefing was for creating a design that didn’t supposed an important increase on the final product, because what the Spanish chain pretends is to launch an affordable cosmetics line for most of the clients.
The studio had to make a choice from Standard industrial packages with current validity on the market. Furthermore, design resources were used to allow the minimum ink and technical finishes use looking for not increasing the costs, without losing the presence and the esthetic on the linear. Good presence at a very good price!"