Crabtree &Evelyn’s New 2012 Christmas Gift Collection
"Pearlfisher has created the packaging design and fragrance stories for Crabtree & Evelyn’s new 2012 Christmas Gift collection."
"The Christmas Gift Collection comprises of both a Home Fragrance range in two scents: Noel® and Winter Garden™ (including candle, diffuser and room spray) and a Personal Care range (including shimmering body mist and shimmer lip gloss).
The designs move away from the traditional to offer a new and original take on festive fragrance, telling stories through illustration that bring each fragrance to life - “weaving around fresh balsams and rich persimmons, the arctic fox and nimble deer breathes life into sleeping citrus trees awakening a heady burst of sharp scent”. Sarah Butler, Deputy Creative Director at Pearlfisher said, “We devised a story for each fragrance and used bespoke illustrations, rich, contrasting colours and nature motifs to bring it to life and take the consumer into a magical and festive world, moving from the traditional and coded to a more contemporary, imaginative and inspirational expression of Christmas.” The Crabtree & Evelyn 2012 Christmas Gift Collection is now available globally until 24th December."
Deputy Creative Director: Sarah Butler
Pearlfisher Creative Partner: Jonathan Ford
Pearlfisher Strategy Director: Yael Alaton
Pearlfisher Head of Words: Sylvie Saunders, Pearlfisher